PDF Lists: Complete Winners List
| Category | Product/Service | Title | Company | Award | |
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| Gold | |||||
| Single Entries | |||||
| Television | BlueCross BlueShield of Minnesota | Tomorrow | BlueCross BlueShield of Minnesota Eagan |
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| Online | Merck Serono / Erbitux | See the difference | McCann Torre Lazur London |
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| Silver | |||||
| Single Entries | |||||
| Television | Johnson City Medical Center | Falling | BVK / Serve Marketing Milwaukee |
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| Online | General Mills / Fiber One Bars | Magic Brownies | Publicis New York New York |
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| Campaigns | |||||
| Television | Excessive Gambling | How many moments are you willing to lose? | lg2 Québec |
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| Bronze | |||||
| Single Entries | |||||
| Television | American Academy of Orthopaedic Surgeons | “Sedentary” - 2012 AAOS Public Service Campaign | American Academy of Orthopaedic Surgeons Rosemont |
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| Television | Texas Health Resources | How Bob Found Out | Commerce House Dallas |
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| Online | Johnson & Johnson / Gyno-D | "Little V" Diary | Ogilvy Beijing Beijing |
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| Online | NHS Disease Awareness | Silence Breast Cancer | McCann Torre Lazur London |
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| Online | Sir Richard's Condom Company | Vagina Rules | TDA_Boulder Boulder |
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| Online | Thomson Reuters | The Innovation Lifecycle | Pictures In a Row Los Angeles |
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| Point-of-Sale | Mundipharma / Lodotra | The Runner | McCann Torre Lazur London |
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| Campaigns | |||||
| Television | Marshfield Clinic | 2011/2012 Brand TV "How to Shine" Campaign | Lindsay, Stone & Briggs Madison |
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| Television | Optifog Lenses | THE FOGGY MOMENTS | Herezie Paris Paris |
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| Television | Stryker Get Around Knee | Stryker Get Around Knee TV Campaign | GSW Worldwide Westerville |
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| Online | Tradjenta | Tradjenta Animated Notebook web films | McCann HumanCare New York |
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