Advertisments submitted in more than one category require a seperate individual entry form and fee.
CLIO reserves the right to move an entry from one category to another if it is submitted into the wrong category.
Media:
Media refer to the type of medium used to promote a product and include the following:
Entrants must select a medium before selecting entry types or categories.
Entry Types:
Entry types refer to the product which is being promoted. There are 6 entry types for CLIO Healthcare:
- Pharmaceutical – products requiring a physician's prescription and/or "Fair Balance" in advertisements.
- Veterinary – any product or service geared toward animal health. If it requires "Fair Balance", entries should be made under pharmaceutical for judging purposes.
- Devices & Diagnostics – surgical supplies and tools used for measuring or testing.
- Disease Awareness – education about the diagnosis and/or treatment of a particular disease or condition.
- Over the Counter (OTC) – healthcare products typically available in a pharmacy that do not require a physician's prescription.
- Health Services & Corporate Communications – hospitals & clinics, health insurance & health services and corporate communications for the healthcare industry.
Categories:
Categories describe the specific execution of the promotion within a medium. For instance, a promotion designed for the iPad may be categorized as an App under the Digital medium. A promotion designed for the side of a bus may be categorized as Transit under the Out of Home medium.
Campaigns:
Campaigns can be entered in the following Media: