Mediums and Categories


Entries will be judged within each respective medium (ex: Billboard, Radio, Interactive) Work submitted in multiple categories requires a separate entry form and fee for each entry.

CLIO reserves the right to move an entry from one category to another if it is submitted into the wrong category.

Mediums:

Mediums refer to the type of media used to promote a product and include the following:

Entrants must select a medium before selecting entry types or categories.


 
Entry Types:

Entry types refer to the product which is being promoted. There are 6 entry types for CLIO Healthcare:

  • Pharmaceutical – products requiring a physician’s prescription
  • Veterinary – any product or service geared toward animal health
  • Devices & Diagnostics – surgical supplies and tools used for measuring or testing
  • Disease Awareness – education about the diagnosis and/or treatment of a particular disease or condition
  • Over the Counter (OTC) – healthcare products typically available in a pharmacy that do not require a physician’s prescription
  • Health Services & Corporate Communications – hospitals & clinics, health insurance & health services and corporate communications for the healthcare industry.

 
Categories:

Categories describe the specific execution of the promotion within a medium. For instance, a promotion designed for the iPad may be categorized as an App under the Interactive medium. A promotion designed for the side of a bus may be categorized as Transit under the Out of Home medium.


 
Campaigns:

Campaigns can be entered in the following Mediums:



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