Fabio Gratton is the Chief Innovation Officer and a founding partner of Ignite Health, one of the fastest-growing healthcare agencies in the US. Ignite has won more than 100 industry awards, most of them for its interactive work. Gratton works closely with the agency's creative and account teams to develop digital strategies for all agency clients. In addition to being a founding member of The Word of Mouth Marketing Organization (WOMMA), Gratton is on the editorial board for the leading industry publication Medical Marketing & Media and is also a regular contributor to some of the top e-health marketing blogs. He is considered an industry leader in the area of Health 2.0 and Social Media, and sits on several e-governance councils at some of the top 10 pharmaceutical companies in the world where he helps senior executives and brand managers develop strategies that leverage new and emerging technologies to connect with their customers. Gratton, a graduate of UCLA's acclaimed film program, worked as a screenwriter prior to channeling his passion for storytelling and technology to the medical marketing industry.