Bruce gave up his dream of being a poet farmer, and began his career as a copywriter at W.B. Doner in Detroit, writing mostly humorous retail and package goods spots (TV and Radio), winning a Cannes Lion (where it humbly resides in broken pieces in the bed of an old toy Tonka pick-up truck on his shelf) and appearing in a couple of the same CA’s as Tom McElligott (Tom was in the front and Bruce was far in the back.) He then entered the automotive world with JWT on Ford, and, some time later, spent a half-dozen years as the Worldwide Creative Director on Ford, Shell Corporate, Goodyear, Bosch, and, his first healthcare brand: White Castle Hamburgers. Six years ago, he up and left and went to a place he’d never been (Columbus, Ohio as a University of Michigan grad) to an agency he’d never heard of (or barely pronounce--Gerbig, Snell, Weisheimer) to do a kind of advertising he’d never done (Pharma). It’s been a nice ride. GSW is now a top-ten agency, and Bruce pulled the reverse Green Acres and now works and resides in New York because, after all, "Brooklyn, we go hard."