Digital, Digital Technique & Social Media Jury
Senior Vice President, Director of Creativity + Innovation
Executive Jury: Enrique Heredia
Enrique joined CAHG in 2010 as Executive Creative Director with a dual objective: focus clients’ attention on the creation of connected digital ecosystems of communication; and, design advertising campaigns with an emphasis on user experience, universal human truths and emotional connections.
The output of Enrique’s teams is one of global appeal. Combining the power of differentiating brand narrative and pixel perfect design, the results are equally tangible for sales and analytics teams as they are for creative awards judges.
Enrique’s most recent global launches were Sovaldi and Harvoni for Gilead.
He directed the campaign creation and oversaw all digital aspects of its execution for the healthcare professional markets. Sovaldi is commonly regarded as the most successful launch in the history of the pharmaceutical industry.
Currently, Enrique’s areas of creative research and development include: the connected patient, the creation of shareable digital health tools, and the adoption of new form factors in the health and wellness markets.