Public Relations, Engagement/Experiential & Direct Jury
Global Chair, Healthcare Practice
Executive Jury: Susan Goldstein
As Head, Global Healthcare for Ruder Finn, Inc., Susan oversees all activities pertaining to the management and growth of the firm's global health care business. Her vision for client service is grounded in genuine and lasting senior-level engagement; proactive strategic thought-partnering; and relentless passion to keep clients ahead of 'what's next' in digital and social media.
Susan brings more than 25 years experience in global brand positioning, core global programming, pipeline communications, issues management, category expansion, consumer awareness, U.S. and global product approvals and launches, as well as media relations for financial, science and consumer media. She has lead pre-approval and launch programs for high-profile and blockbuster brands on behalf of clients including: Novartis, Amgen, AbbVie, Baxter, Schering-Plough, Ortho Biotech, Bristol-Myers Squibb, Pfizer, AstraZeneca, Merck, Roche, Janssen and GlaxoSmithKline.
In her seven years at RF, she has guided the global healthcare practice through multiple years of double-digit growth, fuelled by the team’s rich understanding and connections into key drivers reshaping the healthcare industry –such as emerging opportunities in digital/social media; private-public sector collaborations; and outcomes-based medicine. She has created new practice offerings and programs to reflect deep insights into the transformations driving the healthcare sector at US and global levels, as well as to measurably advance client business. Under her leadership, RF HCP teams have won numerous award-winning external communications programs on behalf of clients including Bristol-Myers Squibb (HIV and Hep B); AbbVie (cystic fibrosis); Novartis (oncology, CV, Vaccines and rare diseases).
Susan likes to spend her spare time with her husband and two daughters.