Public Relations, Engagement/Experiential & Direct Jury

Executive Vice President, Creative Director

Executive Jury: Peter Matheson Gay

Weber Shandwick

Peter is Weber Shandwick’s first-ever North American Creative Director for Health, responsible for elevating creativity practice-wide and helping to articulate and amplify client storytelling. He drives creative strategy and execution for top-tier health brands including Novartis, Boehringer Ingelheim and Johnson & Johnson, and brings those clients diverse therapeutic category experience, including infectious disease, oncology, diabetes, cardiovascular, obesity, multiple sclerosis and more. He’s had the pleasure of working on several award-winning healthcare and consumer marketing campaigns, and in 2014 he experienced the other side of the process as CLIO Healthcare Awards Public Relations Jury Chair.

Peter’s focus is on the art of storytelling, a skill he’s honed in a variety of positions including journalism, public relations and corporate communications. He has also been a volunteer for more than a decade and currently works with the Canadian Foundation for AIDS Research in support of its LGBT youth education efforts. Previously, he led volunteer communications efforts with The Trevor Project (New York), GMHC (New York), Kids Help Phone (Toronto), AIDS Committee Toronto and The Grace Hospital (Ottawa).

Peter has had the opportunity to live and work around the world, including five years in New York and considerable time in London, Frankfurt, Montreal and Toronto. Fluent in French, he takes his Canadian pride with him wherever he goes, including his passion for Canadian writers and artists, his dedication to hockey and all things snow.

He holds degrees in journalism and mass communication from Carleton University in Ottawa, Canada.