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Nielsen Announces Finalists for the First-Ever CLIO Healthcare Awards
-- Register Online at www.cliohealthcare.com to See Winners Revealed on November 13th --
New York, October 21, 2009 – The Nielsen Company, a leading global information and media company and the CLIO Awards, one of the world's most recognized international advertising and design competitions, today announced the short list of finalists for the first-ever CLIO Healthcare Awards. Online event registration is currently open for the CLIO Healthcare Awards taking place on November 13 at Skyline Studios NYC, a contemporary, modern space near Highline Park, befitting an innovative awards show.
The finalists are:
Billboard: Direct to Consumer:
• Corporate Comms./Health Care Providers/Health Insurance/Managed Care Plans
o Florida Hospital - Florida Hospital - Emergency Department 30 Min Or Less
o Company: Brown Parker & DeMarinis Advertising
Innovative Media: Direct to Consumer
• Corporate Comms./Health Care Providers/Health Insurance/Managed Care Plans
o Wheaton Franciscan Healthcare Women and Infants - Changing Table
o Company: Jigsaw
• Pharmaceutical
o Wyeth XYNTHA - Wyeth Institute of Technology Consumer Convention
o Company: JUICE Pharma Worldwide
Innovative Media: Direct to Professional
• Corporate Comms./Health Care Providers/Health Insurance/Managed Care Plans
o Millennium: The Takeda Oncology Company - 1,000 Cranes of Hope Monument
o Company: Cambridge BioMarketing
• Pharmaceutical
o KAPIDEX - Immersive MOA
o Company: AbelsonTaylor
Integrated Campaign
• Integrated Campaign
o Baylor Health Care System Brand Campaign - System Campaign 2008
o Company: Revel
o Healthcare provider - NorthShore University HealthSystem Name Change Integrated Campaign
o Company: Euro RSCG Life LMP Chicago
o Health Care Insurance - Kaiser Permanente "Spread Health" Campaign
o Company: Campbell-Ewald
o Philips - People Powered
o Company: Anderson DDB
o Flomax - Flomax Pilobolus Campaign
o Company: DraftFCB Healthcare
Interactive: Direct to Consumer
• Disease Awareness
o Alpha-1 Foundation - Alpha-1 Foundation Video
o Company: DraftFCB Healthcare
o Digital Marketing - Website - LiveWithIt.com
o Company: Ignite HEALTH
Interactive: Direct to Professional
• Corporate Comms./Health Care Providers/Health Insurance/Managed Care Plans
o Millennium: The Takeda Oncology Company - 1,000 Cranes of Hope Kiosk
o Company: Cambridge BioMarketing
o Advertising Agency - knowher.com
o Company: GSW Worldwide
• Disease Awareness
o Centocor Inc. - Live In My Skin
o Company: DraftFCB Healthcare
• Pharmaceutical
o Lovenox - Lovenox Virtual Convention Booth
o Company: Euro RSCG Life Catapult
Poster: Direct to Consumer
• Disease Awareness
o Alpha-1 Foundation - Alpha-1 Foundation Poster
o Company: DraftFCB Healthcare
Poster: Direct to Professional
• Over the Counter (OTC)
o Rx Club - OTC Creative Show Poster - OTC Creative Show Poster
o Company: CommonHealth
Poster: Direct to Consumer Campaign
• Pharmaceutical
o Philanthropic - GRACE Greatest Generations
o Company: Palio
Print: Direct to Consumer
• Corporate Comms./Health Care Providers/Health Insurance/Managed Care Plans
o Prairie Heart Institute of Illinois - Corn Ad
o Company: BVK
o Massachusetts General Hospital - Last Words
o Company: Devito/Verdi
o Prairie Heart Institute of Illinois - Zucchini Ad
o Company: BVK
o Mount Sinai Medical Center - At 14
o Company: Devito/Verdi
o Massachusetts General Hospital – Comeback
o Company: Devito/Verdi
o Mount Sinai Medical Center - Father Son Bond
o Company: Devito/Verdi
o Mount Sinai Medical Center - Airport Security
o Company: Devito/Verdi
• Disease Awareness
o Uloric - Flares Aren't the Whole Story
o Company: GSW Worldwide
o Uroxatral - Uroxatral Patient Brochure
o Company: Medicus Life Brands
o Protopic - A (Slightly Confusing) History of Eczema
o Company: GSW Worldwide
o Met Life - Best Friend
o Company: Y&R New York
Print: Direct to Professional
• Corporate Comms./Health Care Providers/Health Insurance/Managed Care Plans
o Health Insurance – Handwriting
o Company: Partners+Simons
• Devices & Diagnostics
o Zimmer LPS-Flex Mobile Bearing Knee - “All Knee Drive”
o Company: AbelsonTaylor
o Vibe hearing aids – Wild
o Company: Mangos
o Zimmer Trabecular Metal - "Grab Hold"
o Company: AbelsonTaylor
o Cytocore - Magic Wand
o Company: BVK
• Disease Awareness
o Iron Deficiency Awareness - Check Iron Early and Often
o Company: dudnyk
o EXJADE - The Beam Ad
o Company: AgencyRx
• Pharmaceutical
o Alcon / Vigamox - Lion Ad
o Company: Corbett
Print: Direct to Consumer Campaign
• Corporate Comms./Health Care Providers/Health Insurance/Managed Care Plans
o MCGHealth Sleep Center - MCGHealth Cultural Ad Campaign
o Company: Craig Jackson & Partners
o Mount Sinai Medical Center - Mount Sinai Medical Center
o Company: Devito/Verdi
o Massachusetts General Hospital - Massachusetts General Hospital Campaign (2)
o Company: Devito/Verdi
o Massachusetts General Hospital - Massachusetts General Hospital Campaign (1)
o Company: Devito/Verdi
o Florida Hospital - Emergency Department - Florida Hospital - Emergency Department Campaign 30 Min Or Less
o Company: Brown Parker & DeMarinis Advertising
o Florida Hospital Women's Services Campaign - Florida Hospital Women's Services Campaign
o Company: Brown Parker & DeMarinis Advertising
Print: Direct to Professional and Consumer Campaign
o Smith & Nephew - Driven to Perform
o Company: Ogilvy Healthworld
Print: Direct to Professional Campaign
• Devices & Diagnostics
o Vibe hearing aids - Why hide your Vibe?
o Company: Mangos
o Ligamax 5 - Test Center
o Company: GSW Worldwide
• Disease Awareness
o Centocor - Centocor Inc. Unbranded burdens of psoriasis campaign
o Company: DraftFCB Healthcare
• Pharmaceutical
o Alcon / Vigamox - Lion & Hawk Campaign
o Company: Corbett
o Dosing Matters - Dosing Matters
o Company: GSW Worldwide
o Advertising - Pink Tank ad campaign
o Company: GSW Worldwide
• Sales aids
o Centocor - Centocor Inc Unbranded burdens of psoriasis sales aids
o Company: DraftFCB Healthcare
Direct Mail: Direct to Consumer
• Corporate Comms./Health Care Providers/Health Insurance/Managed Care Plans
o Milwaukee Community Health Centers - I want healthcare
o Company: Jigsaw
• Disease Awareness
o MCGHealth - MCGHealth Chest Pain Direct Mail
o Company: Craig Jackson & Partners
o MCGHealth Sleep Center - MCGHealth Sleep Center Direct Mail
o Company: Craig Jackson & Partners
Direct Mail: Direct to Professional
• Disease Awareness
o Merck & Co., Inc., Zoster disease awareness - Community Of Practice mailer
o Company: JUICE Pharma Worldwide
• Over the Counter (OTC)
o Rx Club - OTC Creative Show - OTC Creative Show
o Company: CommonHealth
Direct Mail: Direct to Professional Campaign
• Devices & Diagnostics
o Surgical Equipment and Supplies - Key Surgical Direct Mail Campaign
o Company: Pocket Hercules
Radio: Direct to Consumer
• Disease Awareness
o MCGHealth Sleep Center - Honey
o Company: Craig Jackson & Partners
• Over the Counter (OTC)
o Lax and Clean - Atrapados (Trapped)
o Company: Grey Puerto Rico
Radio: Direct to Consumer Campaign
• Corporate Comms./Health Care Providers/Health Insurance/Managed Care Plans
o Abington Memorial Hospital - Abington Memorial Hospital- The Power to Heal
o Company: Devito/Verdi
o Massachusetts General Hospital - Massachusetts General Hospital - Heart and Vascular (2)
o Company: Devito/Verdi
• Disease Awareness
o MCGHealth Sleep Center - MCGHealth Sleep Center Radio Campaign
o Company: Craig Jackson & Partners
Strategic Communications/PR: Direct to Consumer
o Cephalon, Inc. - When Good Medicines Become Bad Drugs
o Company: Vox Medica
Strategic Communications/PR: Direct to Professional
o Novartis Pharmaceuticals Corporation - The Christopher Film Series
o Company: Chandler Chicco Agency
Strategic Communications/PR: Direct to Professional and Consumer
• Disease Awareness Campaign
o American Heart Association (AHA)’s Go Red For Women (GRFW) cause - Go Red For Women 2008 Untold Stories Campaign
o Company: Edelman
o Abbott - Stop Hiding From Psoriasis
o Company: Edelman
• Non-Profit/Patient Advocacy Campaign
o American Academy of Orthopaedic Surgeons - 75 Years of Orthopaedic History
o Company: American Academy of Orthopaedic Surgeons
Television/Cinema: Direct to Consumer
• Corporate Comms./Health Care Providers/Health Insurance/Managed Care Plans
o Prairie Heart Institute of Illinois - "Diner"
o Company: BVK
o Abington Memorial Hospital - Motorcycle
o Company: Devito/Verdi
• Devices & Diagnostics
o Smith & Nephew - Driven to Perform
o Company: Ogilvy Healthworld
o MCGHealth da Vinci - MCGHealth da Vinci TV
o Company: Craig Jackson & Partners
• Disease Awareness
o American Asthma Foundation - Park
o Company: Devito/Verdi
• Pharmaceutical
o NuvaRing - Birth Control Conception - Swimmers
o Company: TBWA\WorldHealth
o VESIcare - VESIcare Shopping
o Company: Euro RSCG Tonic
o Contrast Media - The Evolution of Contrast Media
o Company: Dunn&Co.
Television/Cinema: Direct to Consumer Campaign
• Corporate Comms./Health Care Providers/Health Insurance/Managed Care Plans
o Abington Memorial Hospital - Abington Memorial Hospital- The Power to Heal
o Company: Devito/Verdi
o Healthcare provider - NorthShore University HealthSystem Name Change Television Campaign
o Company: Euro RSCG Life LMP Chicago
• Devices & Diagnostics
o Ling Long X-Ray & Mac 400 - GE Healthcare TV
o Company: BBDO
• Pharmaceutical
o Ambien CR - Silence Your Rooster
o Company: Saatchi & Saatchi Wellness
“We are looking forward to unveiling the winners at a new kind of awards show,” said Karl Vontz, Director of Events, AdweekMedia Events and CLIO Awards, The Nielsen Company. “We are having fun with this and are enjoying how we can set this event apart from the typical black tie awards show to honor the creativity in the healthcare industry.”
About The CLIO Healthcare Awards
The CLIO Healthcare Awards is an extension of The CLIO Awards, one of the world’s most recognized awards competitions for advertising, design and interactive, which celebrated its 50th Anniversary in 2009. Healthcare accounts for more than one-third of the U.S. gross national product. It has become one of the most visible sectors of advertising, promotion and creative design in the last few years, particularly on TV and online. However, it is regulated differently and more stringently than traditional advertising and promotion.
The CLIO Healthcare Awards will be executed using the same rigorous standards and commitment to excellence as the CLIO Awards, but levels the playing field to qualify and judge this particular and massive industry sector more fairly and appropriately. The CLIO Awards and CLIO Healthcare Awards are produced by Nielsen Business Media, a part of The Nielsen Company, a global information and media company. For more information about the CLIO Healthcare Awards, go to www.CLIOHealthcare.com. Follow the CLIO Healthcare Awards on your favorite social networks: Twitter, LinkedIn, and Facebook.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York. For more information, please visit www.nielsen.com.
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Contact: Kelli Kampanis
212-301-7172
[email protected]
