NEW YORK, November 15, 2010 – The winners of the 2010 CLIO Healthcare Awards were announced Friday night at the annual awards party, held at Good Units in the Hudson Hotel in New York City. Stand Up to Cancer received the honorary CLIO Healthcare award. Shalmore Avnon Amichay/Y&R Interactive Tel Aviv won four awards, including a gold Healthcare CLIO in the category of Innovative Media, Direct to Consumer, Corporate Comms./Health Care Providers/Health Insurance/Managed Care Plans for AIDS Task Force, “SDIA Project.”

Other multiple-award winners are:

GSW Worldwide, with one silver and one bronze award
Risdall Marketing Group, also with one silver and one bronze award
BVK, with three bronze awards
Langland, with three bronze awards
Sorento Healthcare Communications, also with three bronze awards
Advico Y&R AG, with two bronze awards
DDB Columbia, with two bronze awards
GREY Canada, with two bronze awards
Edelman, with two bronze awards
Zeno Group, also with two bronze awards

Over 1000 entries from 235 agencies in 27 countries were reviewed for creative excellence and innovation in advertising and communications in the healthcare industry. The gold, silver and bronze winners of the 2010 CLIO Healthcare Awards are:

GOLD

Shalmor Avnon Amichay / Y&R Interactive Tel Aviv, Innovative, Direct to Consumer, Corporate Comms./Health Care Providers/Health Insurance/Managed Care Plans, AIDS Task Force, “SDIA Project”

Scholz & Friends Hamburg GmbH, Radio, Direct to Consumer, Over the Counter (OTC), Doppelherz Calming Tablets, “Doppelherz Calming Tablets”

Prime, Strategic Communications/Public Relations, Direct to Professional and Consumer, Disease Awareness Campaign, Stockholm County Council, “Decamerone”

SILVER

Big Spaceship, Interactive, Direct to Consumer, Corporate Comms./Health Care Providers/Health Insurance/Managed Care Plans, GE, “GE Healthymagination”

Ogilvy New York, Integrated Campaign, Medco Pharmacy, “Dr. Obvious”

Shalmor Avnon Amichay / Y&R Interactive Tel Aviv, Integrated Campaign, AIDS Task Force, “SDIA Project”

Three Drunk Monkeys, Innovative, Direct to Consumer, Disease Awareness, The Cancer Council, “Sun Sound”

Risdall Marketing Group, Innovative, Direct to Professional, Disease Awareness, Home Dialysis, “Reconsider the Chair" Immersion Experience”

GSW Worldwide, Poster, Direct to Professional, Corporate Comms./Health Care Providers/Health Insurance/Managed Care Plans, Kalbitor, “When The Body Attacks Itself”

Bleublancrouge, Print, Direct to Consumer, Disease Awareness, Bristol-Myers Squibb Canada, “BMS - One Life Get Tested”

Shalmor Avnon Amichay / Y&R Interactive Tel Aviv, Radio, Direct to Consumer, Corporate Comms./Health Care Providers/Health Insurance/Managed Care Plans, AIDS Task Force, “SDIA Project”

Saatchi & Saatchi Wellness, Television/Cinema/Digital, Direct to Consumer, Pharmaceutical, SEROQUEL XR, “Fade - Couch”

Brunner, Television/Cinema/Digital, Direct to Consumer, Corporate Comms./Health Care Providers/Health Insurance/Managed Care Plans, Rockford Health System, “Origami”

BRONZE

DDB Colombia, Direct Mail, Direct to Consumer, Disease Awareness, Ministerio de la Protección Social - Campaign Against AH1N1, “Cups”

Sorento Healthcare Communications, Direct Mail, Direct to Consumer, Disease Awareness, NervJyoti Camps, “Coffin”

Luvi Ogilvy, Direct Mail, Direct to Consumer, Disease Awareness, RIVE Association, “Syphilis Sucks”

Langland, Direct Mail, Direct to Professional, Pharmaceutical, Kogenate, “Adult guide to self-infusion”

RAPP, Interactive, Direct to Consumer, Disease Awareness, HPV Education/Awareness, “HPV.com”

hasan & partners, Interactive, Direct to Consumer, Pharmaceutical, Berex, “If You Don't Have It In You, Pay Up!”

Spring Advertising, Interactive, Direct to Consumer, Corporate Comms./Health Care Providers/Health Insurance/Managed Care Plans, The Heath Sciences Association of British Columbia, “Stopthewait.ca”

Risdall Marketing Group, Integrated Campaign, GoGirl, “Building a Brand Worth Standing For”

Jigsaw, Integrated Campaign, St. Vincent Regional Cancer Center at St. Mary's Hospital, “Hope Wall”

McCann Healthcare, Integrated Campaign, Novartis - Hypertension, “Roll Up Your Sleeves, Japan!”

Deutsch LA, Integrated Campaign, Anthem Blue Cross and Blue Shield, “Health Footprint”

Euro RSCG Australia, Innovative, Direct to Consumer, Disease Awareness, Skin Cancer Awareness, “Don't Be A Victim”

Crispin Porter + Bogusky, Innovative, Direct to Consumer, Corporate Comms./Health Care Providers/Health Insurance/Managed Care Plans, Humana, “B-cycle”

DDB Colombia, Innovative, Direct to Consumer, Disease Awareness, Campaign Against AH1N1, “Glitter”

Ursa, Innovative, Direct to Consumer, Corporate Comms./Health Care Providers/Health Insurance/Managed Care Plans, Aged and Community Services Australia, “Kevin87”

McCann Healthcare Worldwide, Poster, Direct to Consumer, Over the Counter (OTC), Sebamed mrktd. by USV Pharmaceuticals, “Lipstick”

Shalmor Avnon Amichay / Y&R Interactive Tel Aviv, Poster, Direct to Consumer, Over the Counter (OTC), Clearex, “Pimple Climbing”

McCann Erickson Japan Inc., Poster, Direct to Consumer, Corporate Comms./Health Care Providers/Health Insurance/Managed Care Plans, AVISS Sports, “Sculpture”

Advico Y&R AG, Poster, Direct to Consumer, Pharmaceutical, Dr. Andres Herbal Based Cold Remedies, “Stadelhofen Apotheke”

Sorento Healthcare Communications, Poster, Direct to Professional, Pharmaceutical, SAMMY, “Knee - Batman/Joker”

Sorento Healthcare Communications, Poster, Direct to Professional, Pharmaceutical, SAMMY, “Knee - Osama/Bush”

Bird & Schulte Advertising, Print, Direct to Consumer, Disease Awareness, Information Centre for Sexuality and Health e.V., “Fishing Hook”

LOWE SSP3, Print, Direct to Consumer, Disease Awareness, NOPIKEX Repellent, “Tent”

Publicis London, Print, Direct to Consumer, Over the Counter (OTC), Vicks First Defence Hand Foam, “Thumbprint”

GREY Canada, Print, Direct to Consumer, Pharmaceutical, Cialis, “Unfinished Business”

Langland, Print, Direct to Consumer, Corporate Comms./Health Care Providers/Health Insurance/Managed Care Plans, CRF Health, “CRF - No One Gets Closer”

Advico Y&R AG, Print, Direct to Consumer, Pharmaceutical, Stadelhofen Apotheke, “Stadelhofen Apotheke”

TBWA\PHS, Print, Direct to Professional, Pharmaceutical, VIAGRA, “Wood”

GSW Worldwide, Print, Direct to Professional, Corporate Comms./Health Care Providers/Health Insurance/Managed Care Plans, Kalbitor, “When The Body Attacks Itself - Throat”

BVK, Print, Direct to Professional, Disease Awareness, Milwaukee Health Department, “CandyFace”

Langland, Print, Direct to Professional, Pharmaceutical, Eisai, “NeuroBloc Campaign”

Edelman, Strategic Communications/Public Relations, Direct to Consumer, General Electric, “A Year of Better Health for More People”

Zeno Group, Strategic Communications/Public Relations, Direct to Consumer, TENA, “Be TENAcious”

Edelman, Strategic Communications/Public Relations, Direct to Consumer, Schering-Plough NASONEX, “Don't Blow It - The Nasal Allergy Game”

Chandler Chicco Agency, Strategic Communications/Public Relations, Direct to Consumer, Novartis Pharmaceuticals, “TOBI Social Media Program”

American Academy of Orthopaedic Surgeons, Strategic Communications/Public Relations, Direct to Professional and Consumer, Non-Profit/Patient Advocacy Campaign, American Academy of Orthopaedic Surgeons, “Wounded in Action: An Art Exhibition of Orthopaedic Advancements”

Zeno Group, Strategic Communications/Public Relations, Direct to Professional and Consumer, Disease Awareness Campaign, American Urological Association Foundation and The National Football League, “Know Your Stats About Prostate Cancer”

JEH United, Television/Cinema/Digital, Direct to Consumer, Pharmaceutical, Dentiste', “Sick”

Draftfcb Healthcare, Television/Cinema/Digital, Direct to Consumer, Disease Awareness, Cephalon Oncology, “Every Cancer Counts”

BVK, Television/Cinema/Digital, Direct to Consumer, Disease Awareness, Lifebridge, “Ode to the Breast”

BVK, Television/Cinema/Digital, Direct to Consumer, Disease Awareness, Southeast Missouri Hospital, “Cry Babies”

GREY Canada, Television/Cinema/Digital, Direct to Consumer, Pharmaceutical, Cialis, “Odes”

GHG: Grey Healthcare Group, Television/Cinema/Digital, Direct to Consumer, Over the Counter (OTC), Advocate, “Because pets aren't as tough as they think they are”

About The CLIO Healthcare Awards
The CLIO Healthcare Awards is an extension of The CLIO Awards, one of the world’s most recognized awards competitions for advertising, design and communications, which celebrated its 50th Anniversary in 2009. Healthcare accounts for more than one-third of the U.S. gross national product. It has become one of the most visible sectors of advertising, promotion and creative design in the last few years, particularly on TV and online. However, it is regulated differently and more stringently than traditional advertising and promotion. The CLIO Healthcare Awards will be executed using the same rigorous standards and commitment to excellence as the CLIO Awards, but levels the playing field to qualify and judge this particular and massive industry sector more fairly and appropriately.

The CLIO Healthcare Awards are produced by Prometheus Global Media, a diversified company with leading assets in the media and entertainment arenas including: Music (Billboard and its related conferences and events, including The Billboard Latin Music Awards), Entertainment (The Hollywood Reporter, Backstage, ShoWest, ShowEast, Cineasia, and Cinema Expo International); and Advertising & Marketing (Adweek, Mediaweek, Brandweek, Adweek Conferences, and The CLIO Awards).

 

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