2010

 

The Stand Up To Cancer Leadership Team

The team collectively functions as SU2C's Board of Directors, and is responsible for fundraising, marketing, communications and everything involved in building a grassroots movement. The eight members also liaise regularly with all of the key players on the science side of Stand Up To Cancer: our partner, the American Association for Cancer Research; members of the Scientific Advisory Committee; and Dream Team leaders and co-leaders.     

 

Laura Ziskin

Laura Ziskin has been a motion picture and television producer and sometime executive for 25 years. Her film credits include What About Bob?; The Doctor; No Way Out; Pretty Woman; To Die For and the Spider-Man trilogy.  As the founding President of Fox 2000, she shepherded such films as The Thin Red Line, Fight Club, Soul Food, and Courage Under Fire.  She produced the 74th and 79th Academy Awards.  Like one in three women in this country, Laura was diagnosed with cancer (Stage 3 Breast Cancer in 2004).  As a cancer survivor, she is determined to use all her resources to make cancer a first tier issue in this country.

  


Rusty Robertson

Named as one of the Top 100 Marketers by Advertising Age magazine, and as one of the most entrepreneurial women in the United States, Rusty Robertson is a founding partner in RSA and the founder of RPR & Associates, which was featured in Success magazine as one of America's Super 8 companies. Rusty is also a literary agent and award-winning brand marketer, branding hundreds of major corporations and generating over $500 million for her clients and their companies. She helped create the Margaret Thatcher Foundation and was instrumental in the launch of the Susan G. Komen Foundation with Nancy Brinker. Rusty lost her mother to lung cancer.


 

Sue Schwartz

A founding partner in RSA, a hybrid marketing and branding company that combines the power of celebrity, strong public relations, and the stealth marketing of the internet with the massive exposure created through traditional media, live home shopping, direct to consumer, and brick and mortar retail. Sue was named one of the most innovative people in America by Response Magazine. Prior to founding RSA, Sue held Sr. and Exec. VP positions at Revlon, Almay Cosmetics, and HSN, generating over $1 billion dollars in business for the company and her clients. She lost her mother to multiple myeloma, has a sister who is both a breast and ovarian cancer survivor and another sister who is a breast cancer survivor. 


 

Katie Couric

The 1998 death of Katie Couric's husband, Jay Monahan, spurred her to become an advocate, and she co-founded the National Colorectal Cancer Research Alliance (NCCRA) with the Entertainment Industry Foundation (EIF) ten years ago. The televised broadcast of Katie's colonoscopy led to a 20 percent rise in these procedures, which researchers dubbed "The Couric Effect," and the death rate from the disease has fallen substantially. Fundraising efforts led by Katie have generated more than $33 million to date. Scientists conducting cutting-edge research have made significant advances because of NCCRA grants, and some of these funds helped launch the Jay Monahan Center for Gastrointestinal Health at NewYork Presbyterian Hospital/Weill Cornell Medical Center, a world-class, multidisciplinary cancer and wellness center. Katie also worked with the University of Virginia to establish the Emily Couric Clinical Cancer Center, named for her sister, who died of pancreatic cancer.

 


Sherry Lansing

Sherry Lansing is the founder and current chair of the Sherry Lansing Foundation, a philanthropic organization focused on cancer research, health and education, as well as the chairman of the Entertainment Industry Foundation's Board of Directors. Ms. Lansing was the chair of the Motion Picture Group of Paramount Pictures from 1992 to 2005.  Currently, Lansing serves on the boards of Friends of Cancer Research, The Lasker Foundation, and Stop Cancer. Lansing is also a Regent of the University of California and a board member of the California Institute for Regenerative Medicine. Lansing graduated cum laude with a Bachelor of Science Degree from Northwestern University in 1966.  Sherry lost her mother to ovarian cancer. 

 


Lisa Paulsen

Lisa Paulsen is President and CEO of the Entertainment Industry Foundation (EIF), the 501  (c)(3) non-profit organization that serves as the fiduciary for SU2C.  In the cancer arena, during Lisa's tenure as CEO, EIF has raised hundreds of millions of dollars for research, education, prevention and treatment.  Lisa streamlined the foundation's grantmaking process to focus resources where most urgently needed, working closely with world-class researchers to support breakthroughs, such as the breast cancer therapy Herceptin®. Lisa lost both her parents to cancer, and in their honor, led the creation of the Coleman Cancer Center.  Located in her hometown of Terre Haute, Indiana, it is part of the UCLA Jonsson Comprehensive Cancer Center's Translational Oncology Research International (TORI) network, which enables local physicians to administer leading-edge clinical trials in community-based facilities. Last year, Paulsen was named one of The Nonprofit Times' Power & Influence Top 50, celebrating the impact and innovation of the nonprofit sector's top executives.

 


Kathleen Lobb

Kathleen Lobb runs EIF's New York office, as well as the EIF's National Colorectal Cancer Research Alliance staff team, which works with corporate supporters, government partners, and the colon cancer advocacy community on programs designed to encourage regular screening. EIF's NCCRA team liaises with and convenes the scientists the foundation supports at nine leading institutions, and coordinates volunteer celebrity involvement in awareness campaigns. Through this work, Lobb honors the memory of two close friends taken by cancer in the prime of their lives.



 

Ellen Ziffren

The former VP of Corporate Communications for International Creative Management, Ellen also co-founded Rob Reiner's I Am Your Child Foundation in 1994 and helped build it from the ground up.  In 2005 she began working as a marketing consultant for the Skoll Foundation, which invests in, connects, and celebrates social entrepreneurs around the world.  This year, Ellen also became a partner in the Global Philanthropy Group, working with high net worth individuals, charitable foundations and corporations to design and implement highly-leveraged philanthropic strategies.  Ellen's mother is a lymphoma survivor.

 


 

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