Rob has spent 30 years in pharmaceutical advertising, starting as a copywriter at Sudler and Hennessey working on beta-blockers and hormones. He's worked in New York, Sydney Australia, and Palo Alto, California, in categories ranging from drugs to diagnostics to devices to DTC. He's been Associate CD at Sudler, SVP Creative Director/Copy at Gross Townsend Frank Hoffmann, Chief Creative Officer at Lena Chow and EVP/New Business Director at Grey Healthcare Group. For the last three years he has run his own consultancy, NeoCortex Consulting Group, Inc., bringing creative thinking to new business campaign concepts, pitch decks, pitch team presentations, and client-agency relations. He publishes a monthly e-newsletter, PitchSmarter, and has a Web site at neocortexconsult.com.
There's no substitute for the quality of industry recognition CLIO provides, and now there's a prescription-strength CLIO specifically for the highly complex, highly responsible, and highly creative communication found only in healthcare. The way I look at it, that's just what the doctor ordered