The CLIO Awards have always stood for the best in creative, from ideation to execution to innovation. That will never change. In fact, we believe it’s more important than ever to see that same standard applied to healthcare communications. Every two minutes, one of us turns 50 in this country. Which means every two minutes, we start sounding more like our parents: “Boy, I pulled something the other day,” “I gotta get my cholesterol down,” “Hey, I hear taking extra Vitamin A really helps your skin,” “You know, it may be time for a little Botox.” Every day, it becomes a bigger part, not just of our health, but of our lives. So it’s crucial that companies and their brands engage customers, from healthcare professionals to patients to caregivers, with creative that can truly make an impact. It’s not easy. Healthcare is a hyper-regulated space with a traditional selling model that’s different from other products. But times are changing. And we want the new CLIO Healthcare Awards to help lead the way.