Strategic Communications/Public Relations shortlist


Direct to Consumer

General Electric - A Year of Better Health for More People
Edelman, New York, UNITED STATES
Novartis Pharmaceuticals - TOBI Social Media Program
Chandler Chicco Agency, New York, UNITED STATES
Schering-Plough NASONEX - Don't Blow It - The Nasal Allergy Game
Edelman, Chicago, UNITED STATES
TENA - Be TENAcious
Zeno Group, UNITED STATES

Direct to Professional and Consumer

Disease Awareness Campaign

Allergan - The C.H.O.I.C.E. Campaign: Choosing Health Over Obesity: Inspiring Change Through Empowerment
Intouch Solutions, Overland Park, UNITED STATES
American Urological Association Foundation and The National Football League - Know Your Stats About Prostate Cancer
Zeno Group, Washington, UNITED STATES
Medtronic - Find the Answers Disease Awareness Campaign
WCG, Washington, UNITED STATES
Stockholm County Council - Decamerone
Prime, Stockholm, SWEDEN

Non-Profit/Patient Advocacy Campaign

American Academy of Orthopaedic Surgeons - Wounded in Action: An Art Exhibition of Orthopaedic Advancements
American Academy of Orthopaedic Surgeons, Rosemont, UNITED STATES