Innovative shortlist


Direct to Professional

Disease Awareness

Home Dialysis - "Reconsider the Chair" Immersion Experience
Risdall Marketing Group, New Brighton, UNITED STATES

Direct to Consumer

Corporate Comms./Health Care Providers/Health Insurance/Managed Care Plans

Aged and Community Services Australia - Kevin87
Ursa, Sydney, AUSTRALIA
AIDS Task Force - SDIA Project
Shalmor Avnon Amichay / Y&R; Interactive Tel Aviv, Tel Aviv, ISRAEL
Humana - B-cycle
Crispin Porter + Bogusky, Boulder, UNITED STATES

Disease Awareness

Campaign Against AH1N1 - Glitter
DDB Colombia, Bogota, COLOMBIA
Skin Cancer Awareness - Don't Be A Victim
Euro RSCG Australia, Sydney, AUSTRALIA
The Cancer Council - Sun Sound
Three Drunk Monkeys, Redfern, AUSTRALIA