Plan B One-Step "Get a Real Plan" Viral Campaign
Entry Details
Entrant Company: Draftfcb Healthcare, New York
Award: Bronze
Year: 2011
Medium: Interactive
Entry Type: Pharmaceutical
Category: Social Media
Bronze
Credits
| Advertising Agency: | Draftfcb |
| Advertising Agency City: | New York |
| Web Development Company: | Harvest Films |
| Executive Producer: | Bonnie Goldfarb |
| Chief Creative Officer: | Rich Levy |
| Executive Creative Director: | Luke Bailey |
| Account Executive: | Patricia Prugno/Ellen Yuen/Nimeeta Sachdev |
| Creative Director: | Amelia Rosner, Cynthia Rothbard |
| Other: | Director of Consumer Marketing: Andrea Porzio; Strategy: Enslow Kable; Technology: Slobodan Mileta |
