Herceptin, Perjeta, Kadcyla Perseverance: The Inside Story of a Breast Cancer Breakthrough, 30 Years in the Making
Entry Details
Entrant Company: Genentech, South San Francisco
Award: Shortlist
Year: 2015
Medium: Digital
Entry Type: Pharmaceutical
Category: Microsite
Shortlist
Credits
| Entrant Company: | Genentech, South San Francisco |
| Agency: | FleishmanHillard, Kansas City |
| Production Company: | Nurun, San Francisco |
| Production Studio: | Smush Media, San Francisco |
| Animation Company: | Random 42, New York |
| Freelance science writer: | Erin Biba |
| Graphic journalist and illustrator: | Wendy MacNaughton |
| Senior Manager, Corporate Relations: |
Amanda Fallon Genentech, South San Francisco |
| Brand Strategy Lead: |
Steve Muller Genentech, South San Francisco |
| Social and Digital Editorial Lead: |
Daniel Ishofsky Genentech, South San Francisco |
| Associate Director, Corporate Relations: |
Susan Willson Genentech, South San Francisco |
| Brand Creative Lead: |
Josh Kamler Genentech, South San Francisco |
| Content Strategist: |
Matthew Bensinger Genentech, South San Francisco |
| Web Developer: |
Matthew Bucci Genentech, South San Francisco |
