Novartis Pharmaceuticals, Gilenya “HEY MS, Take This!” Now GILENYA Is Talking Back, Too!
Entry Details
Entrant Company: FCB Health, New York
Award: Shortlist
Year: 2015
Medium: Social Media
Entry Type: Pharmaceutical
Category: Social Media
Shortlist
Credits
| Entrant Company: | FCB Health, New York |
| Agency: | FCB Health, New York |
| Production Company: | FCB Health, New York |
| Client: | Novartis Pharmaceuticals, East Hanover |
| Creative Agency: | FCB Health, New York |
| Media Agency: | Starcom Worldwide, New York |
| Network: | IPG, New York |
| President/CEO Healthcare: | Dana Maiman FCB Health, New York |
| Chief Creative Officer-EVP: | Rich Levy FCB Health, New York |
| EVP,Creative Director: | Mike Devlin FCB Health, New York |
| EVP, Group Management Director: | Sarah Hall FCB Health, New York |
| VP, Creative Director: | Brent Heindl FCB Health, New York |
| VP, Creative Director: | Chauncey O’neill FCB Health, New York |
| SVP, Management Director: | Wendy Siegler FCB Health, New York |
| VP, Associate Creative Director: | Dave Gehrke FCB Health, New York |
| VP, Associate Creative Director: | Deepika Ross FCB Health, New York |
| Account Supervisor: | Renee Seong FCB Health, New York |
| Art Supervisor: | Arnold Calderon FCB Health, New York |
| Social Media Supervisor: |
Rebecca Libby FCB Health, New York |
| Community Manager: |
Cara Lane FCB Health, New York |
| VP, Digital Strat Director: |
Fernando Iglesias-Garcia FCB Health, New York |
| Account Management: |
Jonathan San FCB Health, New York |
| Sr. Account Executive: |
Hope Frank FCB Health, New York |
| Senior Copywriter: |
Kit Tang FCB Health, New York |
| Copy Supervisor: |
Tanya Vanriel FCB Health, New York |
| Associate Director, GILENYA: |
Jennifer McGovern Novartis, East Hanover |
| Associate Director, GILENYA: |
Erin McCall Novartis, East Hanover |
| Associate Director of Social Media Strategies, Digital Medicines: |
Melissa Mackey Novartis, East Hanover |
| Digital Medicines: |
Martha Harper Novartis, East Hanover |
| Director, Marketing: |
Maureen Berry Novartis, East Hanover |
| Director, DRA A&P; Review: |
Vincent Destefano Novartis, East Hanover |
| Legal: |
Bob Naidus Novartis, East Hanover |
| New Commercial Channels, Operations Manager: |
Mamta Varma Novartis, East Hanover |
| Medical Information Manager: |
Catherine Rider Novartis, East Hanover |
| New Commercial Channels: |
Melissa Clark Novartis, East Hanover |
| Associate Director: |
Tammy Hubbard Novartis, East Hanover |
