Catalog 2011

Roll Up Your Sleeves, Japan!

Medium:	Integrated Campaign
Entry Type:	Disease Awareness
Title:	Roll Up Your Sleeves, Japan!
Product/Service:	Novartis Hypertension DTC
Entrant Company:	McCann Healthcare Worldwide Japan Tokyo

Creative Credits
Advertising Agency:	McCann Healthcare Worldwide Japan
Advertising Agency City:	Tokyo
Photography Studio:	Naoto Ikeda
Photography Studio City:	Tokyo
Executive Producer:	Hiroyuki Muramatsu
Executive Creative Director:	Adam Weiss
Agency Producer:	Reo Kami
Account Executive:	Takashi Nagashima
Creative Director:	Shinichiro Wada
Art Director:	Hiroyuki Kubo
Director:	Takamasa Hirai, Jun Watanabe
Editor:	Taro Yoshida
Copywriter:	Koki Naruke
Designer:	Akira Takahashi
Other:	Co-Creative Director : Hajime Nakazawa; Web Producer : Shirou Yamasaki; Creative Producer : Norihisa Fujita; Event Movie Director : Sho Tominaga