Catalog 2011
"Get a Real Plan" Viral Campaign
| Prize: | Bronze |
| Medium: | Interactive |
| Entry Type: | Pharmaceutical |
| Category: | Social Media |
| Title: | "Get a Real Plan" Viral Campaign |
| Product/Service: | Plan B One-Step |
| Entrant Company: | Draftfcb Healthcare New York |
| Creative Credits | |
| Advertising Agency: | Draftfcb |
| Advertising Agency City: | New York |
| Web Developer: | Harvest Films |
| Executive Producer: | Bonnie Goldfarb |
| Chief Creative Officer: | Rich Levy |
| Executive Creative Director: | Luke Bailey |
| Account Executive: | Patricia Prugno/Ellen Yuen/Nimeeta Sachdev |
| Creative Director: | Amelia Rosner, Cynthia Rothbard |
| Other: | Director of Consumer Marketing: Andrea Porzio; Strategy: Enslow Kable; Technology: Slobodan Mileta |
© CLIO Healthcare Awards 2011
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