Catalog 2011

Category Product/Service Title Company Award
Single Entries
Apps Aciphex ACIPHEX Troublesome Trio iPad App. echo Torre Lazur East Hanover  
Apps APTIVUS APTIVUS HIV 360o MOBILE APPS Saatchi & Saatchi Health Communications New York  
Apps Cardiovascular Therapeutic Technologies Volcano One Sales Application WCG San Francisco  
Apps Dermagraft Dermagraft iPad Application WCG San Francisco  
Apps Eat Better iPhone app Blue Cross Blue Shield of Massachusetts Eat Better iPhone app Partners+Simons Boston  
Apps GoMeals Bringing Valuable Lifestyle Tools to People Living with Diabetes Intouch Solutions Overland Park Silver
Apps Interactive-App Coags Uncomplicated iPhone App CDM Princeton Princeton  
Apps iPad & iPhone App For HIV Wellness Education & Disease Awareness HIV & Your Heart, Co-Developed by the American Heart Association & American Academy of HIV Medicine Left Brain Media Farmers Branch  
Apps Lupron Depot - Gynecology Gynecoloy iPad Sales Aid AbelsonTaylor Chicago  
Apps Lupron Depot - Urology Lupron Uro iPad Sales Aid AbelsonTaylor Chicago  
Apps Novo Nordisk mobileApp NovoMedLink mobileApp closerlook Chicago  
Apps Ranexa Navigate Chronic Angina Giant Creative Strategy San Francisco  
Apps Restasis Co-Pay Tool AbelsonTaylor Chicago  
Apps Similac Cognition iPad App AbelsonTaylor Chicago Bronze
Apps Similac Similac Tolerance iPad App AbelsonTaylor Chicago  
Apps Sir Richard's Condom Company The Sir Richard's Significant Other TDA_Boulder Boulder  
Banners CRESTOR The Cholesterol Matrix Saatchi & Saatchi Health Communications New York  
Banners EGRIFTA EGRIFTA Portrait Banner Extrovertic New York  
Banners FocalinXR FocalinXR - Web Banner Series AgencyRx LLC New York  
Banners STELARA “Imagine the Possibilities” Targeted Online Media Banner Draftfcb Chicago  
Banners Steward Health Care System "Believe" Steward Health Care System Boston  
Banners VESIcare - Overactive Bladder Design Your Day Euro RSCG Tonic New York City  
Banners VESIcare - Overactive Bladder Street Fair Euro RSCG Tonic New York City  
Banners World AIDS Day 2011 AIDS lg2 Québec Silver
Campaign Auxilium Pharmaceuticals, Inc. Low Testosterone Therapy Low T Facts Online Media Campaign Heartbeat Ideas New York  
Campaign Avanir Disruption Palio Saratoga Springs  
Campaign Broker Education Out Front With Aetna – Broker Recruitment Campaign Pappas MacDonnell Southport  
Campaign Campaign Raising Awareness of Massachusetts General Accomplishments Over 200 years Massachusetts General Hospital Bicentennial Campaign White Rhino Burlington  
Campaign Generess Fe Generess Fe Campaign Entry RevHealth Morristown  
Campaign Ogilvy CommonHealth Worldwide Recruitment Campaign Ogilvy CommonHealth Worldwide Parsippany  
Campaign Pfizer Haemophilia Franchise Blutsbande (blood ties) inVentiv Health Communications, Europe London  
Campaign Provide a forum for metastatic breast cancer community to share, be heard, and be recognized. Share The Little Things The CementBloc New York  
Campaign VESIcare - Overactive Bladder Banner Campaign - Street Fair RM, Design Your Day RM, Shopping RM Euro RSCG Tonic New York City  
Campaign Visine See The Difference A Drop Can Make LBi New York Silver
Email 'TLM Lives United' Holiday Card Torre Lazur McCann 'TLM Lives United' Holiday Card Torre Lazur McCann Parsippany  
Games Cayston Gaming Cayston Gaming GSW Worldwide Westerville  
Games Restasis Restasis Interactive Learning Program (ILP) AbelsonTaylor Chicago  
Games Vertex Vertex Viral Drop Challenge AbelsonTaylor Chicago  
Microsite/Website Allegra Allegra Website Publicis Life Brands Medicus New York  
Microsite/Website Angina Awareness Speak From the Heart Giant Creative Strategy San Francisco  
Microsite/Website Avera Why I'm Alive BVK Milwaukee  
Microsite/Website BCBSNC Let's Talk Cost Capstrat Raleigh  
Microsite/Website BetterToKnowC.com BetterToKnowC Ignite Health Irvine  
Microsite/Website Bliss Cake a difference Langland Windsor  
Microsite/Website Blue Cross and Blue Shield of Alabama Be You Red Square Agency Mobile  
Microsite/Website Chantix CHANTIX: Giving Patients The Power To Help Them Quit Group DCA Parsippany  
Microsite/Website Daytrana Daytrana Website For Consumers and HCPs evoke interaction new york  
Microsite/Website Diabetes 2 Website Boehringer Ingelheim Unbranded Website Initiative ‘Shark Site’ Torre Lazur McCann Parsippany  
Microsite/Website Diabetes Patient Support Program Diabetes Co-Stars Euro RSCG Life 4D New York  
Microsite/Website Durezol Learn More About Post Op Care With DUREZOL Emulsion Group DCA Parsippany  
Microsite/Website Eisai NSider Web Site NSider GSW Worldwide Westerville  
Microsite/Website Elestrin (estradiol gel) Elestrin.com Compass Healthcare Marketers Ewing  
Microsite/Website ella ella Consumer Website RevHealth Morristown  
Microsite/Website FluMist/MedImmune "I Pick My Nose" Digitas Health New York  
Microsite/Website Frontline Plus CompleteKiller.com Saatchi & Saatchi Wellness New York Shortlist
Microsite/Website Haemophilia Patient Support Questival Langland Windsor Silver
Microsite/Website Information for HCP and Patient audiences of Immune thrombocytopenia ITPvillage ICC Parsippany  
Microsite/Website Interactive Donation Campaign Microsite Massachusetts General Hospital Campaign for the Third Century of MGH Medicine White Rhino Burlington  
Microsite/Website Johnson&Johnson; Vision Care Company / Acuvue Define Hitomi Rhythm 1:2:1 McCann Erickson Japan Inc. Tokyo Silver
Microsite/Website Langland Langland Website Langland Windsor  
Microsite/Website Lyrica Lyrica website Tank Montreal  
Microsite/Website Malauventre Malauventre inVentiv Health Communications, Europe London  
Microsite/Website Mccann Healthcare Hire us McCann Healthcare Sydney The Rocks, Sydney  
Microsite/Website Meningitis Awareness Meningitis.com The CementBloc New York  
Microsite/Website Mirena Mirena US Website Ogilvy CommonHealth Worldwide Parsippany  
Microsite/Website My Medical Education My Medical Education Website WEFRA Publishing Gesellschaft für Print- und Online-Medien mbH Neu-Isenburg  
Microsite/Website My RA Fit Kit Personalized Exercise Program My RA Fit Kit Website Heartbeat Ideas New York  
Microsite/Website Patient Support Fact to Fitness Langland Windsor  
Microsite/Website Patient support program Lantus Connection Euro RSCG Life 4D New York  
Microsite/Website Pepto Bismol Pepto Bismol YouTube Publicis New York New York  
Microsite/Website ProCure Treatment Centers, Inc.- Proton Radiation Cancer Therapy ProCure.com Website Heartbeat Ideas New York  
Microsite/Website Provide a forum for metastatic breast cancer community to share, be heard, and be recognized. Share The Little Things The CementBloc New York  
Microsite/Website Seasonique Seasonique - HerLifeScape Interactive Detail AgencyRx LLC New York Silver
Microsite/Website Steward Health Care System "Believe" Steward Health Care System Boston  
Microsite/Website Syncol Syncol Central Media Mexico  
Microsite/Website TEAMLAB BODY TEAMLAB BODY TEAMLAB Inc. bunkyo-ku  
Microsite/Website ULORIC/Gout Treatment Have Gout? Rosetta Hamilton  
Microsite/Website Vertex HCVinsights Market Education Website AbelsonTaylor Chicago  
Microsite/Website VOLTAROL Body Language Saatchi & Saatchi Switzerland Carouge / Geneva  
Microsite/Website Welchol My Progress Tracker Online Adherence Program evoke interaction new york  
Microsite/Website Welchol (colesevelam HCl) Two Reasons, One Recipe WCG San Francisco  
Microsite/Website Xenium+ Dialyzer Xenium+You Dunn&Co.; Tampa  
Social Media Agency Internal Cultural Blog The Blarrg GSW Worldwide (NYC) New York  
Social Media Blue Cross and Blue Shield of Alabama Be You Red Square Agency Mobile  
Social Media BRACAnalysis BRAC Scouts Facebook App LehmanMillet Boston  
Social Media Consumer General Health Massachusetts General Ask Yourself Facebook Tab/App Neathawk Dubuque & Packett Chattanooga  
Social Media ella ella Facebook ads RevHealth Morristown  
Social Media ENBREL (etanercept) ENBREL: RA Conversations evoke interaction new york  
Social Media Meningitis Patient Recruitment Spread the Love Langland Windsor  
Social Media Novo Nordisk YouTube Device Channel Novo Nordisk YouTube Device Channel closerlook Chicago  
Social Media Plan B One-Step "Get a Real Plan" Viral Campaign Draftfcb Healthcare New York Bronze
Social Media Provide a forum for metastatic breast cancer community to share, be heard, and be recognized. Share The Little Things The CementBloc New York  
Social Media Sanofi U.S. Diabetes Social Media Engagment Leveraging Social Media Engagement to Better Deliver on Patient Needs - Submitted by: Sanofi U.S. Diabetes Division in partnership with Intouch Solutions® Inc. Intouch Solutions Overland Park  
Social Media Sanofi-Aventis Oncology The Wall of Survivorship Saatchi Wellness New York  
Social Media S-TAC/Kazemill See The Cold McCann Healthcare Worldwide Japan Tokyo Gold
Sales Aid Adcirca Adcirca iPad Sales Aid Publicis Life Brands Medicus New York  
Sales Aid BRAVELLE for infertility BRAVELLE iPad Sales Aid Sudler & Hennessey New York  
Sales Aid ella ella Interactive HCP sales aid RevHealth Morristown  
Sales Aid Merck & Co., Inc., Unbranded In Glaucoma Management—Expanding Your View JUICE Pharma Worldwide New York  
Sales Aid Novo Nordisk Next Generation FlexPen Novo Nordisk Next Generation FlexPen eDetail closerlook Chicago  
Sales Aid Travel Vaccine Portfolio Before They Visit The CementBloc New York  
Sales Aid Vertex Market Education Interactive Visual Aid AbelsonTaylor Chicago  
Other DEXLIANT Interactive Build-A-Patient AbelsonTaylor Chicago  
Other Facial Aesthetics Allergan's Brilliant Distinctions Program Big Communications Ferndale  
Other FluMist/MedImmune "I Pick My Nose" Digitas Health New York  
Other Gonal-f Gonal-f - Faces of Fertility Microsite AgencyRx LLC New York  
Other Interactive Visual Aid on iPad Taming the Beasts GSW Worldwide Westerville  
Other Reyataz Fight HIV Your Way LBi New York  
Other Roche Accu-Chek Diabetes Care Accu-Chek Global Digital Strategy Presentation LBi Atlanta Atlanta  
Other Seasonique History of the Pill DDB New York New York  

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