See the difference
| Prize: | Gold |
| Medium: | Video |
| Entry Type: | Pharmaceutical |
| Category: | Online |
| Title: | See the difference |
| Product/Service: | Merck Serono / Erbitux |
| Entrant Company: | McCann Torre Lazur London |
| Agency: | McCann Torre Lazur, London |
| Production Company: | Great Guns, London |
| Editing Company: | The Chop House, London |
| Music Company: | Cord Worldwide, London |
| Creative Director: | Adrian Parr |
| Art Director: | Oliver Trower |
| Copywriter: | Guy Buckland |
| Art Director: | Graeme Garden |
| Agency Producer: | Peter Searle |
| Senior Account Director: | Jonathan Kukathasan |
| Senior Account Manager: | Francesca Rae |
| Senior Account Executive: | Rosie Steege |