Magic Brownies
| Prize: | Silver |
| Medium: | Video |
| Entry Type: | Over-the-Counter (OTC) |
| Category: | Online |
| Title: | Magic Brownies |
| Product/Service: | General Mills / Fiber One Bars |
| Entrant Company: | Publicis New York New York |
| Agency: | Publicis New York, New York |
| Production Company: | Independent Media, Culver City, CA |
| Editing Company: | Lost Planet |
| Chief Creative Officer: | Rob Feakins |
| Executive Creative Director: | Patrick Clarke |
| Art Director: | Jonathan Goldberg |
| Copywriter: | Chris Stevenson |
| Art Director: | David Quintiliani |
| Art Director: | Tiffany Liu |
| Agency Producer: | Brad Powell |
| Director: | Danny Leiner |
| Producer: | Susanne Preissler |