Direct
Entries in this medium are specific to the education of products and services targeted toward physicians and/or patients and are typically printed promotional materials that are displayed, mailed or left behind with the target audience.

Entry types: Pharmaceutical, Veterinary, Devices & Diagnostics, Disease Awareness, Over the Counter (OTC), Health Services & Corporate Communications

Categories:

• Patient Brochure - Entries in this category are for traditional flat format printed materials.
• Sales Aid – Entries in this category are for any type of printed material used for sales purposes and may be left behind with the intended audience.
• Mail - Entries in this category are specific to the direct marketing of items targeted to consumers and physicians.
• Dimensional - Entries in this category are for non-flat pieces that play a large part in communicating the message to the consumer, physician or industry executive.
• Other - Entries in this category is for work that is not defined by any of the categories above.