Public Relations
Entries in this medium are for the exchange of information between an organization and the public. It is open to for-profit and non-profit organizations.
Entry types: Pharmaceutical, Veterinary, Devices & Diagnostics, Disease Awareness, Over the Counter (OTC), Health Services & Corporate Communications
Categories:
- Brand Development - Entries in this category focus on the creation of a specific identity for a product, positioning in the marketplace and what it means to its target audience.
- Cause Related - Entries in this category relate to the cooperation of a “for-profit” business with a non-profit organization for mutual benefit.
- Corporate Image - Entries in this category deal with the generally accepted image of what a company stands for and how it is perceived by the public.
- Crisis & Issues Management - Entries in this category are about the process by which an organization deals with a major event or current public issue that threatens to harm the well-being of the organization.
- Disease Awareness - Entries in this category include education about the diagnosis and/or treatment of a particular disease or condition.
- Employee Relations - Entries in this category relate to maintaining and/or restoring employer-employee relationships that contribute to productivity, motivation, and morale.
- Environmental - Entries in this category communicate an organization’s corporate social responsibility or environmentally friendly practices to the public with the goal of improving the organization’s brand awareness and reputation.
- Ethics - Entries in this category communicate moral principles that apply values and judgments to the practice of medicine and health & wellness.
- Multicultural - Entries in this category focus on communication to ethnic audiences about an organization’s products and services that meet their language and cultural needs.
- Public Affairs - Entries in this category are communications on matters of politics and public policy.
- Product Launch - Entries in this category introduce a new product or service to its target audience.
- Special Event - Entries in this category promote a face-to-face event or stunt specifically designed to deliver a message to introduce a new product or create interest in a topic, product or service.
- Social Media - Entries in this category include promotional messaging originally designed for social media platforms including Facebook, Twitter, LinkedIn, Tumblr, Pinterest and other social media sites.
Note: Entries in this category differ from social media under the digital medium in that they are typically created by public relations firms and will be judged by PR professionals.