Out of Home
Entries in this medium consist of any large-format advertising that reaches the consumer, physician or industry executive while they are outside of the home. This includes, but is not limited to, billboards, posters, transit and ambient advertising.

Entry types: Pharmaceutical, Veterinary, Devices & Diagnostics, Disease Awareness, Over the Counter (OTC), Health Services & Corporate Communications

Categories:

• Ambient - Entries in this category include executions other than billboards and posters that appear in public places. This may include, but is not limited to, street furniture and installations.
• Billboard - Entries in this category are large outdoor executions, usually along roadways, on rooftops or on the sides of tall buildings. They may include printed billboards, digital billboards and 3D or mechanical billboards.
• Building Wrap - Entries in this category are for executions of graphics on a building façade that would not normally be considered a Billboard.
• In-Store Display – Entries in this category are for physical displays located in a retail environment.
• Poster - Entries in this category are for outdoor or indoor executions typically designed to be attached to a wall or other vertical surface.
• Transit - Transit advertising is typically advertising placed on anything which moves, such as buses, subways, trains, trucks and taxis.
• Other - Entries in this category is for work that is not defined by any of the categories above.