Digital
This medium includes any digital media that is connected to a user or gives the user the ability to interact through technology.

Entry types: Pharmaceutical, Veterinary, Devices & Diagnostics, Disease Awareness, Over the Counter (OTC), Health Services & Corporate Communications

Categories:

• Apps - Entries in this category are for applications developed for mobile devices, smart phones and tablets. The purpose of the app should be to promote a particular product or service.
• In-App Advertising - Entries in this category are for rich media advertising within an application. The purpose of the app does not need to be related to a particular product or service.
• Banners & Rich Media Advertising - Entries in this category include various over-the-page units such as floating ads, page take-overs, and tear-backs as well as more traditional static and flash banner ads.
• In-Stream Advertising - Entries in this category include various techniques to serve advertising during streaming videos.
• Games - Entries in this category include interactive games that are developed to promote a particular product or service and typically are not for sale.
• Microsite/Website – Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
• Mobile - Entries in this category are for the executions of mobile ads that are not considered Apps or In-App advertising.
• Social Media - Entries in this category include advertising originally designed for social media platforms including Facebook, Twitter, LinkedIn, Pinterest, Tumblr and other social media sites.
• Sales Aid – Entries in this category are for digital sales aids used for the education of a company, brand or product.
• Tablet - Entries in this category are for full-page or partial page ads similar to print advertising but include user interactivity.
• Campaigns - Digital campaigns consist of 2 or more executions of any combination of the categories above.