“To celebrate seems so very 1980s but today it is important to celebrate creativity more than ever. Because, today creativity and the value it creates, is increasingly taken for granted. That’s what makes the Clios so important. By recognizing creative excellence the Clios recognize the contribution of an idea and the magic that goes into creating it. The ability to take a word, a vision, the tiniest nuance and a hint of the sublime to create, entirely out of thin air, an idea - an idea with the potential to change everything.”

Mark has been in advertising for a long time and has worked extensively on many of the world’s biggest pharmaceutical, healthcare and packaged goods brands. He has relentlessly demonstrated the role of creative thinking in selling products and creating brand value.  Mark started his career in advertising as a copywriter. He’s won awards for his writing, been a Creative Director, a Chief Strategy Officer and heck he’s even been a CEO. He prefers to see himself as an ideasmith – applying creativity to whatever he’s doing.