"Health Communication is one of the biggest challenges, for in this area ideas have to be grand in order to break away from the conventional and the strict laws that regulate this sector. Clio Awards encourages this unique capacity to overcome expectations and surprise everyone."

Throughout his career, Pedro Joel has put to his advantage the vast knowledge in the health sector to develop new projects in advertising, always original, distinctive and innovative, which ultimately led him to create Float Health.

Pedro proved himself to be a visionary by continuously identifying new business opportunities, and always being one step ahead anticipating the market's trends and movements and since 2009, Float Health has been considered market leader in Digital Health Communication.

His talent is always in tune with the evolutionary dynamics of the world, inspiring him to expand the agency internationally. Three years ago Float Brasil opened in São Paulo and in 2012, iFloat España and iFloat México opened their offices, two agencies with a strong digital profile.

Pedro Joel believes that the future of the Health sector is to become increasingly digital.